ABOUT US

OUR STORY

Our company was originally founded in 2009 as GOA Merch, by Greg Oliver, serving primarily music artists. In 2022, we became CULTURE APPAREL, naming Brad Oliver as CEO. To date, we’ve served thousands of organizations with custom, high-quality apparel, and merchandise. We carry the same vision of providing you with custom merchandise and apparel to fit every budget, but with a renewed commitment to a best-in-class customer experience from start to finish.

Our team

Brad Oliver

Brad Oliver

Name

Brad Oliver

Role

CEO

Instagram

@bradolive.r

Based

Franklin, TN

Skills

Strategy

Business Development

Branding

About

Brad started working at GOA Music in 2011. He started as an assistant and eventually led that division of the company. One of his favorite things is developing teams and helping members of the team love what they do. With a growing team, he’s able to use that strength to the fullest potential. “Since changing the name of the company to Culture Apparel, our team has had a newfound comradery that we are building something beyond what we thought possible. Its exciting to love coming to work every day and to have a team that feels the same way” says Brad.

Brad and his wife, Hannah have 2 beautiful girls Eliza and Emmie. They live in Franklin, TN and help with worship leading at their local church. 

Avery Tate

Avery Tate

Name

Avery Tate

Role

Account Manager

Instagram

@avery_tate

Based

Franklin, TN

Skills

Details

Systems Development

About

Avery started at Culture in 2021. His role is to help keep all the details together. As you can imagine, there are a lot of details involved in a single order. In his free time, he loves to play bass and loves to box. Jake Paul, he’s coming for you.

Jake Lewis

Jake Lewis

Name

Jake Lewis

Role

Sales Manager

Instagram

@jake_lewis22

Based

Franklin, TN

Skills

PR

Communications

About

Jake joined Culture in 2022. He graduated from Lee University where he studied PR and minored in blah blah blah…. He loves connecting people with the right type of apparel and merchandise to help their events and organizations. He is an avid crossfitter and drives a nice truck.

Matthew Peels

Matthew Peels

Name

Matthew Peels

Role

Print Shop Manager

Instagram

@mattpeels

Based

Franklin, TN

Skills

Screen Printing

Management

About

Matthew joined culture in 2021. He has always been interested in design and loves running the day to day of the print shop. In his free time, he loves playing guitar and serving in youth at his church.